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I'm A Celeb SPOILER: Snoochie Shy is left hysterical as RATS crawl over her while she is forced to grapple with critters after being voted for second trial However, with the 2016 Game Developer Barbie, Mattel is making sure the world knows this girl needs no help when it comes to coding and design.Ĭhristmas parties are BACK! Here's how to dress to impress WITHOUT breaking the bank The book was deemed sexist by many offended readers.īoth the book and the Barbie have since been discontinued. In 2013, the company released a book called 'I Can Be A Computer Engineer', which showed Computer Engineer Barbie relying on two men to create her designs. 'Barbie doll looks casually cool in an industry-inspired outfit.'īut this Barbie has come a long way since Mattel first tried creating a tech-inspired doll. 'Honored as a career of the year, young techies can play out the creative fun of this exciting profession,' the product description reads. The product is already sold out, according to the product's website. Mattel seems to have got its game developer doll right. Molly Profitt, CEO of Ker-Chunk Games, LLC, consulted in the design process of the doll, which represents the tech industry. Wearing glasses, a comfortable T-shirt and jacket, a 'silvery headset' and holding her own written code, Game Developer Barbie is the latest in a line of inclusive careers from the doll giant. And we don’t want a world in which Google or Facebook have no user experience researchers or interaction designers.Game Developer Barbie (pictured) is the latest in a line of inclusive careers from doll giant MattelĪ new Barbie hitting the market is poised to inspire a new generation of girls to start developing video games. Regardless of whether this is fair to me personally (yes, I know how to code, it just isn’t that relevant to the work I do now), creating this kind of hierarchy is dangerous because it might discourage girls who are interested in other parts of computing.
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program in human-centered computing, to point out that I wasn’t writing code (even insultingly highlighting the fact that a system I studied as part of my research happened to be built by a male Ph.D. When I wrote the Barbie remix, I faced some criticism along these lines: Essentially, how can you complain about Barbie not being portrayed as a real computer programmer, when you’re not a real computer programmer? Someone even wrote a blog post dissecting my biography, my research (concerned more with understanding how people use existing technologies than building new ones), and my Ph.D. Game development is about teamwork, and “design ideas” are just as critical as storyline or, yes, the underlying code. The problem was the assumption that Barbie wasn’t coding because she was the girl on the team. Because as I tried to emphasize, there is absolutely nothing wrong with being a designer. Barbie still makes a great game with Steven and Brian’s help.
“Someone replied and assumed that I must have just done the design but Steven and Brian are coding it!” Horrified, Skipper asks why they would think that. “I just posted a screenshot from my game on Twitter,” says Barbie in my version. Meanwhile, I wrote a remix of the entire book, changing the narrative from one of Barbie’s incompetence to one about the problem of sexism in technology fields. Programmer Kathleen Tuite created the Feminist Hacker Barbie meme generator, which launched hundreds of new versions of Barbie being an awesome hacker who definitely didn’t need boys to help her. However, more than two decades later, Mattel’s latest misstep evoked a huge amount of internet ridicule and activism. Mattel’s book was a huge step backward-back to when Barbie declared, “Math class is tough!” in 1992.